How to Tell Your Brand Story Through Your Hotel Design

Your brand story shares the mission, values, history, and personality of your hotel with your guests, but how often do you tell it? If you are simply weaving your brand story through your website, brochures, and other marketing materials, you are missing out on a huge opportunity for branding through interior design. With the right elements and approach, your hotel design can tell your brand story to each person who steps foot onto your property.

As your brand story stands front and center at every point of your hotel, you effectively set the tone for your guests’ experience with each visit. If you want to get started in weaving your brand story through your hotel design, use this guide to learn all you need to know about making this happen.

Importance of Strong Branding

Creating strong brand identity through design can help promote your hotel’s outstanding reputation and ensure you break apart from the competition. Strong branding also serves to highlight your company’s values and promote the trust and loyalty of all your guests. Brand elements integrated into your hotel design should reflect these areas at first glance, putting your guests at ease upon arrival. This helps to set the tone for their guest experience and ensure they remember your hotel the next time they need accommodations.

As you expand and open new hotel locations, your rich and cohesive brand story can shine through the design there as well. By promoting a cohesive brand presence across all locations, your guests can rest assured that they will receive the same service and quality at each location for the hotel brand you operate. In this way, branding allows you to promote loyalty to your brand, encouraging guests to book a room at your hotel whenever they need accommodations.

Design Elements as Storytelling Devices

The design elements you select should aim to tell a story about your brand’s history, mission, values, or personality. Each element you select does not need to hit on all of these areas, but it should contribute to the bigger picture and brand story as a whole.

You can tell many different stories by selecting the right design elements. If you are in an older, iconic building, for example, you may retain notable features that show the history of the location when you renovate. You can also select elements that bring your brand’s connections to the local region to the forefront of your design. Artwork depicting local landmarks and natural landscape elements are quite effective in showcasing your brand’s origins.

With the right design elements, you can also highlight your company values and themes. If you have a one-of-a-kind luxury hotel brand, for example, only the finest fixtures and accessories will do, like wall-mounted glass shelves of the highest quality. For eco-conscious brands, however, you might want to go with smart sensor faucets that show your commitment to saving water and protecting the environment.

How to Select the Right Design Elements for Your Hotel

You have two main ways to pick the design elements you want for your hotel. You can either seek the perfect off-the-shelf products that conform to your vision or you can have your design elements custom made. Seeking pre-made elements can sometimes be faster than going the custom route but only if you can find the perfect elements. Otherwise, you might not achieve the right look and compromise on your brand story and image, which can risk diluting your brand message.

With custom-made design elements, the pieces not only tell your story, but also become a part of your brand. You can get your ideal products in the right timeframe if you collaborate and coordinate closely with the manufacturer. The right partner can offer custom services that cater to your budget and project timeframe to effectively assist in aligning your hotel design with your brand story.

You do not need to go big for effective storytelling, however. Simply picking the right bathroom faucets or having your logo etched into each room’s shower escutcheons can have a profound impact on your hotel design’s ability to tell your brand story.

Although it can take a lot of work to weave your story through your hotel design, the formula you create can follow your brand as it grows through the years. Your efforts will pay off as your hotel design promotes trust and loyalty in your brand, netting you customers for life. To tell your brand story through your hotel’s faucets and shower systems, partner with Symmons Design Studio™.